That little voice in your cubicle

I’ve been suffering from imposter syndrome lately, caught up in an erroneous belief that other people’s good perceptions of me are somehow mistaken. That I don’t deserve the praise I have been afforded. That I will let everyone down and they will discover I have no idea what I’m talking about.

But that’s all it really is, isn’t it? An erroneous self-perception. Unless you set out to knowingly deceive and manipulate others, unless you walk around deliberately proclaiming yourself knowledgable about things on which you are not, you’re never really an imposter. Not when other people, unprompted, compliment or reward you. Their perceptions are not based on the way you talked yourself up; their perceptions are based on your actions and ideas. Your skill. Your hard work. Their perceptions are the bits of yourself you don’t often see. And they’re more-than-likely right.

It took a conversation with a particularly lovely work colleague this week, and recollections of the faith my father has often shown in me, to remember that my failures to be given opportunities to prove myself do not define me. The fact that no one, despite my best efforts, ever handed me the work I love so much on a silver platter and said “can you do this, please” does not prove that I am not good at it. All it proves is that no one has taken the time to give me a chance.

Lately, I have been afforded those opportunities and I haven’t stopped smiling since I got the first. Is it stressful? Yes. Do I have doubts sometimes? Yes. Am I hella proud of myself? HELL YES! I made these chances by being true to myself and I will make the most of every single one.

I guess the point I am getting at is not to get down on yourself when you don’t get the chance to show off how awesome you are. And, conversely, don’t get down on yourself when you do! Shine like you were made to! Don’t hide your light under a bushel of self-doubt. You’ve got this x

tiny-potato

 



50 Shades of Inappropriate Marketing

Trigger warning: Domestic abuse and partner violence. Be wary of the external links in particular.

50 Shades of Grey. It’s a thing. It’s not going anywhere and we have all accepted this. Recently, due to the release of the film adaptation, the books and characters found themselves in the spotlight again.

It’s not news to anyone that 50 Shades is widely believed to depict an incredibly unhealthy, even abusive, relationship. Although claims have been made that the book simply depicts BDSM, and not emotional abuse, many beg to differ.

I’m not here to wade in on the arguments about the content and themes of the books and movie. That has been done by others more eloquent than me and in a better place to judge, as depicted in the links above. What I am concerned about is that businesses are trying to tap into the 50 Shades hysteria as a marketing tool while ignoring the problematic messages it sends their customers.

Domestic violence is a big problem in New Zealand. The NZ Women’s Refuge estimates that they help a woman in an abusive relationship every 6 minutes via their phone line alone. One in three Kiwi women will experience partner abuse at some point in their lives and fourteen women will be killed this year alone by a member of their own family. The statistics are horrifying and the realities for many Kiwi women are inescapable. I, and many others I know, have been abused by people we have trusted during our lives. The effects are long lasting and hugely damaging.

Given the public backlash to 50 Shades, whether you agree with the assessments or not, it seems unfathomable that any brand not directly involved with the movie or books would align themselves with its image. And yet that is exactly what at least one Kiwi brand has done this week. A well-meaning but ultimately ill-thought out marketing campaign was launched encouraging women to treat themselves well. It was front-run by a fake social media account pretending to be Christian Grey.

You don’t have to have read the books or have seen the movie to see the problems that inherently come from conflating Christian Grey’s public image with the treatment of women. Whether you are a fan of the series, whether you agree with the varying assessments of the abuse depicted, it doesn’t make sense for any brand to align themselves with such a polarising and potentially damaging phenomenon. Reputation is key in the world we live in; to market using such a divisive tool opens you up for a multitude of reputational and communication problems. And to make matters worse, the marketing ploy was integrated with an online dating application.

Putting aside that the campaign will have breached the terms of use of both Facebook and the dating application involved, it raises the issue of correlating online dating with abusive partners in a world already concerned about the ease with which dating apps can be turned into hunting grounds for abusive individuals.

Given all of these factors it staggers me that the campaign made it off the ground. Surely someone in the team at some point stopped and asked if it was really such a good idea?

The brand involved was contacted by several people via social media but maintained that their intent was to flip the paradigm on its head. It remains to be seen whether the campaign will be pulled; either way, it seems Kiwi women, and men, aren’t done pushing back on the inherent sexism and poor thought that creeps into our mass marketing.

 

Edit: At the time of writing this the brand concerned had taken their social media account offline. It’s my view that by removing themselves from the conversation they have failed to address the serious concerns their consumers have about their marketing campaign. Hopefully they will be back and better prepared for the discussions in the coming weeks.



Job interviews

cv-header

 

I have heard a lot of talk about job interviews lately and have read many articles on how you should approach them and what you should do. Rather than trying to reinvent the wheel I thought I would share a few questions I have found, in my time, to be perfect for the inevitable end-of-interview “Have you got any questions for me?” Because, let’s face it, unless you’re interviewing to be a checkout attendant you should always have questions and they shouldn’t all be “What’s the salary?”

  • What are your plans for the company for the next five years? This is a particularly good one if you’re talking to someone relatively senior. They may not have a five year plan  but your interest in their future intentions shows you’re looking for a mid-long term move, not simply a quick stepping stone.
  • How do you see [department] evolving to keep up with changing technology? Most roles these days have some technological component and almost all can be improved, budget willing, with the addition of up to date technology. Do you want to work for a company that’s evolving slowly or do you want to work for a company that’s quick to change with the environment? Asking questions likes this will give you a good idea of which you’re dealing with.
  • How will the company help me develop? Don’t be afraid to ask what the company will give you. Roles evolve and change and very few people come into them with the skills they need to function perfectly from day one. A good employer will show an interest in investing in their staff, both professionally and personally.
  • Can you tell me a little about the team I’ll be working with? Aside from the cheeky presupposition that you’ll be offered the role, this is a hugely important thing to know coming into a new work environment. You will be spending upwards of 50% of your waking time with your new colleagues; you need to know how the team functions and what kind of people you will be interacting with. Does it suit your work style and personality?
  • What constitutes success in this position and within the company? Do you want to succeed? Yes? Good. You need to know how. It’s that simple.

What questions do you find useful in interviews? Do you have any techniques you use to deal with nerves? Let  me know in the comments.

 



Customer Service: Not just another thing your boss does

Last Sunday was the monthly meet up of #brunchclub, a bloggers networking group I belong to . This month, the queen bees (the lovely Laura, Lizzy and Madi) organised goody bags and a guest speaker. The speaker this month was Nate, co-owner of Tuihana Café in Dominion Road.

With a foot in both the café and IT worlds and two of his own businesses there is no doubt Nate was talking to his key demographic. Some of the things he said were so important, and so worth highlighting, that I live tweeted them. Note: Sadly, I ran out of characters for a hashtag so I will link to them all at the end of this post. One thing in particular, however, hit me hard enough I felt it deserved its own blog post: service recovery.

Screen Shot 2014-10-22 at 22.06.20

In my 12+ years working the most important thing I have learned is that no matter your business model or sector your customer is everything. This may be easy to see for a café, which has people walking in from the street to buy things all day, but it is just as true for any business no matter how far removed they are from Joe Bloggs on the street. And in a world that revolves around customers the most important asset a company has is customer loyalty.

We’re all human. We all make mistakes. Sometimes we hire the wrong staff. Sometimes the unexpected happens. Sometimes customers have bad experiences. How we remedy those is often the difference between customer loss and customer loyalty.  Most people realise that good service leads to loyal customers. What many don’t realise is that a mistake or bad customer experience is more often than not an opportunity to improve the service you offer.

Service recovery is a tricky business but the true essence of it lies in the opportunity you as a business have to go above and beyond. When a customer has a bad experience don’t just apologise. Don’t just put it back to how it should have been as if nothing happened. Do more. Exceed expectations. Show them they matter to your business on a personal level.

Imagine you worked in a café and a regular customer’s coffee order was made incorrectly. How would do you deal with it? Would you apologise and make them a new one? I would. I’d also give them their money back. Your mistake has cost them time they may not have had to spare. It has frustrated and disappointed them. Making a new coffee shows you know you made a mistake. Refunding their money shows you know it had an impact on them personally.

This, I believe, is what Nate was getting at when he said he empowers his staff to make decisions. He may not have specifically advocated for free coffees when something goes wrong but he allows his staff to assess whether that’s the right response at the time. When you have staff who understand the value of customer loyalty and service recovery, and you allow those staff to act in the best interests of both the business and the customer, everyone wins. And isn’t that what it’s all about in the end?

Screen Shot 2014-09-21 at 18.36.16

 

**

 

Live tweeting of Nate’s talk can be found here, here, here, here, here, here, here and here.